Monitoring the right metrics is crucial for successful PPC advertising. As a
PPC advertising agency, Qdexi Technology emphasizes the importance of tracking key performance indicators (KPIs) to optimize campaigns. The primary metrics to monitor include:
Click-Through Rate (CTR): Measures the effectiveness of your ad copy and targeting.
Conversion Rate: Indicates how well your ads are driving desired actions.
Cost Per Click (CPC): Helps manage your budget by understanding how much each click costs.
Quality Score: Reflects the relevance and quality of your ads and landing pages.
Return on Ad Spend (ROAS): Evaluates the revenue generated for every dollar spent on advertising.
Impressions: Tracks the visibility of your ads.
Bounce Rate: Shows how engaging your landing pages are.
These metrics provide comprehensive insights to enhance PPC strategies, ensuring better performance and higher returns.
