That record is only how many people are on line at the same time, we have many more who visit the site daily and multiple visits are not recorded. This time of year we have approximately 140 - 150 individual people visiting the site per day and many who return several times per day. If each hit was calculated we would show thousands of hits per day, this does however include spiders that crawl the site and update the various search engines with information that we all post.
Cheers,
Sean