I have a feeling, that when PETA originally started, it had it's heart in the right place. Unfortunately they seem to have lost that "vision" and are edging toward absurdity and perhaps outright ridicule.
My vote? Turn that six million bucks of budget into something to help humans... preferably kids.
Yes there is a place for helping animals, but with PETA's success-rate statistics way down in the weeds, there are clearly better things to do with the money!
Roark