Versace: Tradition meets style and modernity
Today, we talk about a high-end fashion brand that pays attention to details, quality and, most importantly, style. This brand is Versace. How does it combine traditional style with modernity in its
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Versace: Tradition meets style and modernity
Its founder is the famous Gianni Versace, who founded the fashion house in Milan in 1978. But a few years ago, when Versace was just a dream, young Gianni was just an independent designer from Calabria. It was his creativity and personality that made him rise quickly to become a well-known and respected designer and the founder of one of the largest fashion brands in the world.
However, it is well known how he was deprived of the opportunity to continue his dream. It was at that moment that his siblings Santo and Donatella Versace (the brand's artistic director) took over the brand and, with their excellent leadership, made Versace one of the most popular brands in the world.
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While Gianni had already dabbled in watchmaking, Versace didn’t officially diversify its business until 1998, when it launched its first watch collections. Although it soon found another success, it shouldn’t be seen as just another high-fashion brand trying to enter a new market. From the outset, all of Versace’s watch collections have demonstrated a commitment to maintaining the same high quality standards that characterize its clothing lines.
replica U-BOAT watches Every watch the company produces is made in Switzerland, with strict controls ensuring its high quality and earning the rigorous and coveted “Swiss Made” certification. The watches are elegant and functional, generally powered by quartz movements, while smaller models tend to feature more refined and prominent designs for simpler uses, while larger models often come with special features such as chronographs.
Tradition and Style
For Gianni and his siblings, their roots in the city of Reggio Calabria are of paramount importance, something they incorporate into every piece of the brand. That’s why many of the brand’s most distinctive details are dedicated to the city’s Greek origins and classicism, whether it’s clothing or
replica watches luxury collections. One of the most subtle but ever-present details is the use of gold as a complement to almost every piece, whether classic or sporty, monochrome or multi-toned.
A typical ornament of ancient Greek architecture is always present in their designs: the Greek key (or meander in the original culture). As a decoration, it adapts to the different styles of each collection in terms of color, size or material, perfectly demonstrating that the spirit of the brand is everywhere, creating iconic designs.
Medusa
But this balance between originality and modernity is reflected in Versace's iconic symbol: the traditional mythological Medusa. Although Gianni did not include it from the beginning, it is now present in every Versace model, especially in its
high quality watches replica, whether it is a large size in the center of the dial, a more discreet relief at 12 o'clock, an inlay on the strap, and an engraving on the back of the case.
Clearly, Versace is not born to be inconspicuous, just like Medusa. Who needs caution when you can combine design, tradition, luxury, modernity, ancient Greece and Italian style?
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