Every once in a while, someone (usually a well-heeled someone) will ask for a reduction in my prices. (I'm a wallpaper installer.)
My girlfriend's husband also owns a business, and he gave me this line, "Once a year, I do try to do a reduced or no-charge job, for a charity case." Then I like to describe the time I (and several other contractors who worked for the same designer) did several rooms totally free of charge, for a guy in a wheelchair, quadraplegic (sp?), twisted body and unable to move any limbs, horrid little falling-down apartment with roaches running around, crappy furniture, no job, nothing to do all day but sit and watch TV or listen to music on his very outdated stereo, and how he spent the day cherrifully singing along to the '60's music on my satilitte radio.
People hear a story like that, and they realize WHO actually does deserve a discount.
Oh, and someone taking care of this man, who had nothing, but was so grateful to have his home fixed up and painted and cleaned, somehow arranged to give each of us contractors an American Express gift card - for $75!!!
Now tell me - WHO deserves a discount?